Yacine is a Strategic Planner who has worked for different network agencies such as TBWA, Publicis, McCann and DDB in Switzerland, Germany, Algeria and Namibia. He graduated in Sociology and Cultural Anthropology at the University of Basel in 2008 and in 2013 he completed an Account Planning Boot Camp at the Miami Ad School in New York. He has experience in creating advertising concepts, cooperating with clients, and coordinating and implementing creative projects.

Yacine is also a former lecturer and a sergeant in the Swiss army.

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