Tracy Brown has been working in the creative industry for over 20 years. Through her progression from web designer, to creative director, to UX designer, to service designer and now to experience strategist, she has been able to trial different ways of getting the best possible experience for end users and the teams that deliver those experiences, across all industries, progressively refining her approach.

She started her career in Cape Town in the late 90’s, moving to London at the beginning of the dotcom boom and relocating to Melbourne in 2014.

She is a CX director, leading work across APAC, accessing great thinking about AI and technology that will change work itself. Her experience working with multiple organizations across cultures has inspired her to find a tangible solution to global workplace challenges expressed in “The Meritocracy Manifesto”