Roberta’s and her partners’ creation, EYE4DESIGN offers cultural information, products and services in the areas of architecture, design, art, decoration and lifestyle. Building a base of loyal users, Roberta plans to further enhance EYE4DESIGN by turning it into an e-commerce site that connects specific brands to the designs that people want and offer a full user experience.

Before started EYE4DESIGN, Roberta was a Partner and Director for PAC Business Marketing Consulting, as well as served as a Partner and Business Development Director for Famiglia. She also launched and implemented Fallon Worldwide in Brazil as a hub to operate in all of Latin America and served as its Managing Partner and CEO. In addition, she has served in leadership positions in several other agencies and communications companies. Roberta received her Bachelor in Law at the University of São Paulo and her Master of Arts in Educational Administration at the University of Santa Clara, California.

With a history of managing brand-building efforts and communication platforms, Roberta believes an EMBA from the Berlin School of Creative Leadership will give her the extra knowledge she needs to turn her information site into a profitable business. ‘As the first phase is reaching its maturity, our next step will be to implement commercial propositions and in order to do that we will need to upscale our professional and corporative skills in the digital business environment.’

Learn more about our Executive MBA.