Rita is a results-driven, highly effective sales, business development, and strategy leader with over 20 years of experience in data, digital media, and technology. Rita is an ambitious, passionate, and hardworking professional who has led sales initiatives for startups and growth-mood companies in generating millions of new business revenues, creating successful go-to-market strategies, and leading stellar teams in achieving company goals year after year.

Rita has held senior-level management roles with advertising technology companies including Interclick, Resonate, and Coull. Currently, Rita is a freelance consultant helping digital media and ad tech companies with sales, business strategy, business operations, and market roll-out.​