Ricardo has already had an extensive career in the European TV industry, where he has managed creative teams in both, content production and brand communication departments at several international media houses. He is passionate about the power of transmedia and interactive storytelling as a way to engage audiences in a more personalized form. He was born on the opposite edge of Europe, in Spain, but home has been Helsinki since 2012. He also lived and worked in the Netherlands and Portugal. He is multilingual and holds a postgraduate degree in Image Science and a Masters of Art in Media Innovation.