Natasha has been in advertising since the beginning of her career. Although she joined an ad agency in account management role, her original interest was in developing creative work and working with creative people, rather than in building agency business, growing revenues and working out p&l’s. After a few years of working as an account manager, Natasha had offers from her strategic planning department to become a planner and from her creative department to become a writer. While both were very flattering, she made a choice to stay in account management, as she realized that good account managers were the ones in the driver’s seat, and could influence all parties involved to get to the best result.

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