Maria is the Founder and Commercial Director of Oceanwise, a consulting firm that helps clients to generate business strategies, both innovative and profitable, through qualitative and quantitative market research. She is the leader of the commercial and innovation teams, working closely with them in order to integrate research insights into the formulation of customized client solutions. She is passionate about consumer behavior and the use of neuropsychological tools to measure emotional and unconscious responses. She is also the Event Lead of Women in Research (WIRe) for Mexico City and has been speaker at conferences such as ESOMAR Global Qualitative event.

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