Jaime is President of Grupo Jotabequ, one of the leading advertising/communications companies in Costa Rica, which is comprised of three agencies, including Jotabequ/Grey Advertising. He also serves as a board member of Grupo Nación, the largest media group in the country. Having started his agency 20 years ago, much of Jaime’s success has come from on-the-job training and learning by doing. He comes to the Berlin School of Creative Leadership to find new inspiration, mentorship, and guidance in realizing his next vision for his company.

“We have been very successful, steering the business through the ups and downs of this most cyclical of industries. Today, I firmly believe that the time has come to acquire new knowledge and know-how in order to stay on top.”

Before starting his own agency, Jaime worked for five years at Cervecería Costa Rica, the largest brewery in the country, and established its marketing department, which he led to drive the company into a more consumer-based mindset. He is also currently a board member of Grupo Nación, the largest media group in the country, as well as Corporación Rostipollos, GTU Developments – Real Estate, and Legacy Group – Century 21/Sothebys. He received his Bachelor of Business Administration at Boston College, and his Master of Business Administration at Bentley College in the United States.