Callum is a well-rounded, highly awarded advertising professional. He studied and tutored at the Australasian Writers and Art Directors School and was also selected for the DDB Launchpad Program. Since then Callum has accumulated over 90 creative and effectiveness awards, including some from Cannes Lions and D&AD. In 2015 his #MyFamilyCan initiative was the 8th most awarded integrated campaign in the world and his #SPCSunday campaign was the 15th most effective. Callum has experience in Australia and Asia and is keen to broaden his knowledge of other markets. He also speaks conversational German and is passionate about creative solutions that shape culture.