PROF. DR. DR. HELMUT SCHNEIDER
Helmut Schneider is the SVI chair holder for Marketing Dialogue Marketing at the School of Management and Innovation, Steinbeis University Berlin.
Schneider studied politics and communications science as well as business economics at the University of Münster where he also earned his doctoral degree in both subjects. After his habilitation, also from the University of Münster, he was guest lecturer at the Marmara University Istanbul. His research interest lies in the area of marketing’s role within a wider social context.
