In 2009, Erik co-founded Guateque, a young advertising agency in Mexico with the aim of building a company, which understands brands and clients needs directly and has the people on board to develop strategic creative thinking but is also able to execute the strategies on the ground level. In 2012, he also co-founded Mezcal San Cosme, owned by the Hanneder & Maul Group, responsible for the conception, design production and launch of an independent Mezcal brand.

He has worked with clients such as Jose Cuervo, Heineken, BAT, Telmex, Adidas, Mini Cooper, Sony as well as the public sector, Mexico President’s office and a recently created think tank created by the mayor’s office.

Erik did his Bachelor studies at Instituto Tecnológico Autónomo de México (ITAM) in the field of Industrial Engineering and completed certifications at the European Business School Oestrich Winkel Germany in Global Network Governance, as well as in Creation and Growth of Companies at ITAM.

For Erik, the opportunity to learn about agile adaptive management at the Berlin School seems like the perfect fit in order to face the challenges of a growing company. “It is of particular interest for me to tap into a professional international creative network and a powerful set of tools that can help take our company to the next level. The combination of creativity and more rational aspects such as controlling, corporate governance, planning and managing creatives is very exciting and I’m sure very helpful in inspiring and developing new models to be applied immediately.”

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